[{"data":1,"prerenderedAt":1351},["ShallowReactive",2],{"sanity-3EOr7vdseg":3,"sanity-5wB5I4KeIE":315,"sanity-CMwyZAg4xp":454,"sanity-ixXMbynDW7":1151,"sanity-6r7mI68gHe":1166,"sanity-options-global":1199,"sanity-9LsCghV1Kj":1225,"sanity-2peO7IDfbT":1302,"sanity-33S2atTiC9":1320},[4],{"_createdAt":5,"_id":6,"_rev":7,"_system":8,"_type":12,"_updatedAt":13,"article_content":14,"author":271,"blog_type":273,"description":274,"featured_article":53,"featured_image":275,"label":278,"locations":279,"parent_page":289,"published_date":290,"related_articles":291,"seo":301,"slug":304,"title":307,"topics":308},"2026-06-25T12:42:33Z","f57eb41d-2633-4a88-a8d9-296f3ab34ed0","OB5WkWKD7J1JY8iDjaXvQD",{"base":9},{"id":10,"rev":11},"4a543ee3-849d-4768-8bc8-ebb6651f5fbc","yZrr3zF0JpMaXWoKhRQQro","blog-article","2026-06-26T15:12:19Z",[15,56,75,103,126,135,166,205,213,244],{"_key":16,"_type":17,"content":18,"layout":50},"503d68235b37","content_area",{"add_title_bottom_border":19,"add_title_separator":19,"text":20,"title_size":48,"title_tag":49},false,[21,32,40],{"_key":22,"_type":23,"children":24,"markDefs":30,"style":31},"38b6afe53768","block",[25],{"_key":26,"_type":27,"marks":28,"text":29},"d7789c5abd93","span",[],"The Home Counties' best buyers often arrive as guests that never outstay their welcome.",[],"normal",{"_key":33,"_type":23,"children":34,"markDefs":39,"style":31},"9f46c79ea280",[35],{"_key":36,"_type":27,"marks":37,"text":38},"65d71f90e36c",[],"Recently, I arranged a ten day short let on a private estate for an overseas polo team for more than £125,000. The client wasn't looking for a luxury hotel. He wanted privacy, space for his team, security and the ability to enjoy the British summer season on his own terms. What he was really paying for was access.",[],{"_key":41,"_type":23,"children":42,"markDefs":47,"style":31},"5a1edc23f5e5",[43],{"_key":44,"_type":27,"marks":45,"text":46},"1775bff47c5f",[],"Access to the polo. Access to the lifestyle. Access to a part of the country that few visitors ever experience properly from a hotel suite.",[],"large","h2",{"section_divider":19,"spacing":51,"theme":55},{"_type":52,"include_section_padding_bottom":53,"section_padding_bottom":54},"spacing",true,"section-padding-bottom-xxsm","theme-light",{"_key":57,"_type":58,"images":59,"layout":70,"settings":73},"5b44384d251a","images",[60,66],{"_key":61,"_type":62,"asset":63},"fb26b4b98630","image",{"_ref":64,"_type":65},"image-35c84b5f537d33cd06a31ed55c1b05a508743a22-1500x1200-jpg","reference",{"_key":67,"_type":62,"asset":68},"a1b1ecce6953",{"_ref":69,"_type":65},"image-c7a0f9fe6e0f693de49c91981e4fac5f805f97a7-1500x1200-jpg",{"spacing":71,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":72},"section-padding-top-xxxxsm",{"_type":74,"hide_component":19},"settings",{"_key":76,"_type":17,"content":77,"cta_primary":96,"layout":100},"8e9c334746a4d7e8d3805ea3a17f016c",{"add_title_bottom_border":19,"add_title_separator":19,"text":78,"title_size":95,"title_tag":49},[79,87],{"_key":80,"_type":23,"children":81,"markDefs":86,"style":31},"14852fed5805",[82],{"_key":83,"_type":27,"marks":84,"text":85},"38d88decf495",[],"It's a trend I've watched grow year after year. Having spent years combining my passion for polo with my work advising clients on exceptional homes, I've noticed a distinct shift. People are no longer simply travelling to the Home Counties for an event. Increasingly, they are using these occasions to experience a lifestyle they may ultimately choose to buy into.",[],{"_key":88,"_type":23,"children":89,"markDefs":94,"style":31},"1adb62850260",[90],{"_key":91,"_type":27,"marks":92,"text":93},"7fe5ffac49dd",[],"The requests begin earlier every year. International polo players, patrons and sponsors now secure accommodation months in advance, often with remarkably specific requirements. They are not looking for hotel suites. They want privacy, security, space for family, staff or teammates, and access to the clubs and events that brought them here in the first place.",[],"small",{"_type":97,"label":98,"link_type":99},"cta","Call to action","page",{"section_divider":19,"spacing":101,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},"section-padding-top-xxxsm",{"_key":104,"_type":17,"content":105,"cta_primary":123,"layout":124},"2e0ce07feafb3c4c5c24162c85e3a89e",{"add_title_bottom_border":19,"add_title_separator":19,"text":106,"title_size":95,"title_tag":49},[107,115],{"_key":108,"_type":23,"children":109,"markDefs":114,"style":31},"d6911db19e6e",[110],{"_key":111,"_type":27,"marks":112,"text":113},"dfea734d5222",[],"People arrive for Royal Ascot, Henley Royal Regatta, the Cartier Queen's Cup at Guards Polo Club, the polo season at Cowdray Park, Royal Windsor Horse Show, Salon Privé at Blenheim Palace, Burghley Horse Trials, or a summer spent between Wentworth and Sunningdale. They come for a few days, a few weeks or an entire season. Increasingly, they leave with a completely different view of where they might want to live.",[],{"_key":116,"_type":23,"children":117,"markDefs":122,"style":31},"a30701d55774",[118],{"_key":119,"_type":27,"marks":120,"text":121},"9017f6dd394e",[],"The traditional house sitter was someone doing you a favour while you were away. Today, homeowners in the right locations can leave for a few weeks and be paid handsomely for the privilege. For some, a well positioned summer short let can generate enough income to make a meaningful contribution towards annual ownership costs. Yet the rental income is only part of the story.",[],{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":125,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":127,"_type":58,"images":128,"layout":133},"ef14e8ac3b27",[129],{"_key":130,"_type":62,"asset":131},"b4203e868211",{"_ref":132,"_type":65},"image-ed5487954090e2ebe1187117bebffa94147ad5bf-1050x900-jpg",{"spacing":134,"theme":55},{"_type":52,"include_section_padding_bottom":19,"include_section_padding_top":53,"section_padding_top":102},{"_key":136,"_type":17,"content":137,"cta_primary":163,"layout":164},"e5a0fa3ea67bfc4343cecbbfe3edaf26",{"add_title_bottom_border":19,"add_title_separator":19,"text":138,"title_size":95,"title_tag":49},[139,147,155],{"_key":140,"_type":23,"children":141,"markDefs":146,"style":31},"3632cc311c72",[142],{"_key":143,"_type":27,"marks":144,"text":145},"24fa7c6465f5",[],"What these visitors gain is something far more valuable: lived experience.",[],{"_key":148,"_type":23,"children":149,"markDefs":154,"style":31},"9194e7f78a01",[150],{"_key":151,"_type":27,"marks":152,"text":153},"b53bffcd568b",[],"A week spent in Ascot, Virginia Water, Windsor or the Surrey Hills tells you far more about a location than a day of viewings ever could. Guests discover local schools, restaurants, golf clubs and communities. They play at Wentworth or Sunningdale, spend afternoons at Coworth Park or Pennyhill Park, and experience first hand the balance between countryside living and easy access to London.",[],{"_key":156,"_type":23,"children":157,"markDefs":162,"style":31},"1adbaf0d5627",[158],{"_key":159,"_type":27,"marks":160,"text":161},"4695d74f1e6c",[],"For many international visitors, it is their first meaningful introduction to life beyond Prime Central London.",[],{"_type":97,"label":98,"link_type":99},{"section_divider":53,"spacing":165,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":167,"_type":17,"content":168,"cta_primary":202,"layout":203},"b3e6c92d254794fa703128c9b4b330e3",{"add_title_bottom_border":19,"add_title_separator":19,"text":169,"title_size":95,"title_tag":49},[170,178,186,194],{"_key":171,"_type":23,"children":172,"markDefs":177,"style":31},"0bda59465bc4",[173],{"_key":174,"_type":27,"marks":175,"text":176},"0ea54e0fb35e",[],"Within polo circles, location matters. The season revolves around a handful of iconic venues and every year we welcome players, sponsors and supporters from across the globe. What often starts as a search for the right summer base evolves into a much broader conversation about schools, clubs, business connections and lifestyle. The question changes from \"Where can we stay for the season?\" to \"Could we live here?\"",[],{"_key":179,"_type":23,"children":180,"markDefs":185,"style":31},"6a7208d30054",[181],{"_key":182,"_type":27,"marks":183,"text":184},"5f6c76e8d5a7",[],"We are seeing a similar pattern among families relocating from London. Moving children from a London day school to a country prep school is a significant decision, and one that affects parents just as much as their children. Before committing to a purchase, many choose to rent for a year or two to ensure the reality matches the aspiration. They want to understand the school run, the community, the clubs and the pace of life before making a permanent move.",[],{"_key":187,"_type":23,"children":188,"markDefs":193,"style":31},"4cdd9ed12694",[189],{"_key":190,"_type":27,"marks":191,"text":192},"a21421705f87",[],"The same trend is emerging among professionals relocating to the area. Actors filming at Pinewood and Shepperton Studios are increasingly seeking exceptional private homes rather than extended hotel stays, while international families are using summer rentals to explore locations they may never have previously considered.",[],{"_key":195,"_type":23,"children":196,"markDefs":201,"style":31},"298a7f13b955",[197],{"_key":198,"_type":27,"marks":199,"text":200},"7cb36201bbf0",[],"What strikes me most is that very few of these people arrive looking for property. They come for polo, racing, rowing, golf or equestrian events. Yet through those experiences they are introduced to something else entirely: a way of life.",[],{"_type":97,"label":98,"link_type":99},{"section_divider":53,"spacing":204,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":206,"_type":58,"images":207,"layout":211},"79cdec0ba909e65b99a7d17e0975bee9",[208],{"_key":130,"_type":62,"asset":209},{"_ref":210,"_type":65},"image-d84ebc18e8a4cd55ac87c182d1be64f47f686eb2-1050x900-jpg",{"spacing":212,"theme":55},{"_type":52,"include_section_padding_bottom":19,"include_section_padding_top":53,"section_padding_top":102},{"_key":214,"_type":17,"content":215,"cta_primary":241,"layout":242},"b0ecb74c3b28721a9fee9ac8563e65e0",{"add_title_bottom_border":19,"add_title_separator":19,"text":216,"title_size":95,"title_tag":49},[217,225,233],{"_key":218,"_type":23,"children":219,"markDefs":224,"style":31},"9db4433d5793",[220],{"_key":221,"_type":27,"marks":222,"text":223},"bfdc42609007",[],"The Home Counties have quietly become one of the most effective examples of \"try before you buy\" living. Visitors are no longer spending a weekend in a hotel before returning home. They are immersing themselves in communities, joining clubs, exploring schools and discovering what day to day life actually feels like. In many cases, the property search begins afterwards.",[],{"_key":226,"_type":23,"children":227,"markDefs":232,"style":31},"6a9b05bb1efd",[228],{"_key":229,"_type":27,"marks":230,"text":231},"026c27735cec",[],"The Home Counties don't need to sell themselves during the summer. They simply need to be experienced. Because once people swap a hotel room for a country house, or a day trip for a few weeks immersed in the lifestyle, the conversation often changes.",[],{"_key":234,"_type":23,"children":235,"markDefs":240,"style":31},"14bf4838c286",[236],{"_key":237,"_type":27,"marks":238,"text":239},"3b9c5ad21b93",[],"They stop asking where to stay, and start asking me where to help them buy.",[],{"_type":97,"label":98,"link_type":99},{"section_divider":53,"spacing":243,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":245,"_type":17,"content":246,"cta_primary":268,"layout":269},"42bb481cf6adfb896ca137b17b4053ed",{"add_label_bottom_border":19,"add_title_bottom_border":19,"add_title_separator":19,"text":247,"title_size":95,"title_tag":49},[248],{"_key":249,"_type":23,"children":250,"markDefs":264,"style":31},"804182a05d9b",[251,255,260],{"_key":252,"_type":27,"marks":253,"text":254},"82abc02c914c0",[],"If you would like more information or are interested exploring opportunities in the Home Counties, ",{"_key":256,"_type":27,"marks":257,"text":259},"ccab20a6a86d",[258],"d9205e9c29ff","Beatrice Knight",{"_key":261,"_type":27,"marks":262,"text":263},"3c449fa2aa3b",[]," would be more than happy to speak with you!",[265],{"_key":258,"_type":266,"href":267},"link","https://ddre.global/people/beatrice-knight",{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":270,"theme":55},{"_type":52,"include_section_padding_bottom":53,"include_section_padding_top":53,"section_padding_bottom":54,"section_padding_top":102},{"_ref":272,"_type":65},"09cf5c59-69b3-49c0-bac3-97b2d4b5c10e","article","The Home Counties' strongest buyers often don't arrive looking for property. They come for polo, Royal Ascot, Henley, golf or the British summer season, but a few weeks living in the area often changes everything. \n\nIn this latest piece, Beatrice Knight explores why short lets have become one of the region's most effective pathways to long-term homeownership.",{"_type":62,"asset":276},{"_ref":277,"_type":65},"image-1903ebb02eb36920b679d943b84f42d9af21986c-1050x900-jpg","Thought Leadership",[280,283,286],{"_key":281,"_ref":282,"_type":65},"9bc2ffeaa09c","a6a6ec61-1645-492f-bec6-e81d468afa95",{"_key":284,"_ref":285,"_type":65},"22b1c4a84c17","f79c1534-bd6e-4e00-9417-72409cd49e75",{"_key":287,"_ref":288,"_type":65},"1a3cb9419170","e08330f0-92a2-40cc-a8b0-fc8dc997aec5",null,"2026-06-26",[292,295,298],{"_key":293,"_ref":294,"_type":65},"e027e01e8fee","b40b7b6b-d05c-4669-806e-2433fd50f54f",{"_key":296,"_ref":297,"_type":65},"c982206ddf9c","275df424-f244-412a-bec4-f002c4f2e38f",{"_key":299,"_ref":300,"_type":65},"964a5670ec4e","1e33acea-7b3a-4fc1-b68d-b19091a81ecb",{"meta_description":302,"meta_title":303},"The Home Counties' strongest buyers often don't arrive looking for property. Beatrice Knight explores why short lets have become one of the region's most effective pathways to long-term homeownership.","How Lifestyle Became the Home Counties' Biggest Sales Tool | DDRE Global",{"_type":305,"current":306},"slug","how-lifestyle-became-home-counties-biggest-sales-tool","How Lifestyle Became the Home Counties' Biggest Sales Tool",[309,312],{"_key":310,"_ref":311,"_type":65},"3404eec77bb3","e21a30b8-7e0a-4a5d-9fbf-df27e0631811",{"_key":313,"_ref":314,"_type":65},"886d7ddc1e93","a5da27fb-9f24-40df-a54a-6971b3f046a1",{"_createdAt":316,"_id":272,"_rev":317,"_system":318,"_type":321,"_updatedAt":322,"bio":323,"details":367,"filter":377,"order":440,"qualifications":441,"socials":449},"2024-08-29T15:32:02Z","ops2aYkxIM6NMo1gDqv3WA",{"base":319},{"id":272,"rev":320},"LQk5eaqcrnD6ierE4ZDc13","staff","2026-07-03T08:39:06Z",{"bio":324,"microsite_image":364},[325,333,341,349,356],{"_key":326,"_type":23,"children":327,"markDefs":332,"style":31},"aec2d5576aa5",[328],{"_key":329,"_type":27,"marks":330,"text":331},"4cf5a5b898aa0",[],"Beatrice has always had a passion for real estate, and early in her career she realised that real estate was more than selling houses, but rather selling a lifestyle and fostering long-term ongoing relationships with her clients. Born and raised in the Ascot area, Beatrice is well equipped to assist in property and lifestyle management in both Berkshire and Surrey – with connections at restaurants, schools, members clubs, hotels and concierge companies. Her eye for detail, going above and beyond for her clients and her vast black book of contacts makes her an indispensable contact for her clients.",[],{"_key":334,"_type":23,"children":335,"markDefs":340,"style":31},"5bbc65afdf7b",[336],{"_key":337,"_type":27,"marks":338,"text":339},"51474ac4abb50",[],"",[],{"_key":342,"_type":23,"children":343,"markDefs":348,"style":31},"0c6d3df7a6d1",[344],{"_key":345,"_type":27,"marks":346,"text":347},"2436144fd5af0",[],"Starting her real estate career in Residential Sales with Knight Frank covering Ascot, Virginia Water and the surrounding areas, Beatrice obtained an excellent foundation. After three years, she moved to an award-winning interior and architectural design studio, Alexander James Interiors, as their Head of Client Services & Sales. Within a year, she was promoted to director, overseeing sales and client services for both private and corporate clients across the UK, Europe, and Dubai. Commercially minded, articulate, and relationship driven, Beatrice is a trusted partner for her clients, making the process not only exciting, but immensely rewarding.",[],{"_key":350,"_type":23,"children":351,"markDefs":355,"style":31},"7fd806a23339",[352],{"_key":353,"_type":27,"marks":354,"text":339},"b77d9bbf7d990",[],[],{"_key":357,"_type":23,"children":358,"markDefs":363,"style":31},"dc466155d1d8",[359],{"_key":360,"_type":27,"marks":361,"text":362},"d137514a00700",[],"In her free time, Beatrice enjoys working out at the gym, taking her two Cocker Spaniels for outdoor adventures, watching polo at the Guards Polo Club, attending classic car shows, and spending quality time with her friends and family. Beatrice has set a goal to start playing golf by the end of 2024 and is currently on a mission to try every afternoon tea at London hotels and beyond. Beatrice volunteers for a charity very near and dear to her heart, Alexander Devine, a child’s hospice based in Berkshire, who she has helped in raising over £70k for their researching body and hospice care for her nephew.",[],{"_type":62,"asset":365},{"_ref":366,"_type":65},"image-6a3ad5a2dcc72d097f448eebea53da80c6ba9db4-750x1125-jpg",{"advsr_id":368,"email_address":369,"featured_image":370,"name":259,"phone":372,"rex_id":373,"slug":374,"title":376},"37527","Beatrice.Knight@DDRE.Global",{"_type":62,"asset":371},{"_ref":366,"_type":65},"+44 7900 901269","61844",{"_type":305,"current":375},"beatrice-knight","Advisor",{"locations":378,"music_genres":404,"property_types":415,"services":429},[379,383,386,389,392,395,398,401],{"_key":380,"_ref":381,"_type":382},"168b524fd1a9","85b1ccbd-9a0f-4d59-93f6-c72d3cb51247","location_ref",{"_key":384,"_ref":385,"_type":382},"331127b20770","edcb42e3-8303-4c1e-b08e-c838936080cc",{"_key":387,"_ref":388,"_type":382},"1932484680ca","9737c588-3a06-4770-87bd-65d0836f1f65",{"_key":390,"_ref":391,"_type":382},"adde07e106cb","6f0e102c-21f6-4ec6-a727-bb064713ee21",{"_key":393,"_ref":394,"_type":382},"13f6994f9d39","fee0bb7f-cc93-4062-becd-70f1ecc2e410",{"_key":396,"_ref":397,"_type":382},"2d27a8cc2b25","33b62ef4-5e4b-44b0-bdf9-e0333e00e71f",{"_key":399,"_ref":400,"_type":382},"d96210e90690","096f32fc-f084-4d94-8836-4912024b9583",{"_key":402,"_ref":403,"_type":382},"fc1502e12ec7","5224da06-86c6-4e4e-8ed0-83d24c6332a2",[405,409,412],{"_key":406,"_ref":407,"_type":408},"b583a464c8cf","333ced0f-9eaa-4b55-bd6a-d8539472da5f","music_genre_ref",{"_key":410,"_ref":411,"_type":408},"0421fe6ee037","84847f7f-5cbc-457f-876f-0c3a9071884f",{"_key":413,"_ref":414,"_type":408},"1020a200831e","9cad4490-ca7b-4e62-b51e-4369cecfd1f6",[416,420,423,426],{"_key":417,"_ref":418,"_type":419},"5991eee104a6","19644e68-194e-4296-8b04-bdac07d4cdc2","property_type_ref",{"_key":421,"_ref":422,"_type":419},"3ac019521f97","46411c5d-56f0-4263-ba65-e7648aaa071d",{"_key":424,"_ref":425,"_type":419},"d4df9e047b8a","7618c917-fe16-465f-b3d2-5ed0514eec98",{"_key":427,"_ref":428,"_type":419},"4df487e42832","899fe07d-df3e-4109-877d-d624021a09ac",[430,434,437],{"_key":431,"_ref":432,"_type":433},"4fae29a1d027","6fc00fa6-204f-4b2d-80d4-4c2acfccd254","service_ref",{"_key":435,"_ref":436,"_type":433},"200915ec5dd8","3495d04d-06f3-4bea-bcac-fc62a7563faa",{"_key":438,"_ref":439,"_type":433},"f2300ca3e643","cc9e4830-6a00-470d-bd65-c18469465c7c",6,[442,446],{"_key":443,"_type":444,"title":445},"dff19910c030","qualification","Marketing with Fashion (BA Honours) Degree from Leeds University ",{"_key":447,"_type":444,"title":448},"6dc4d6545cc3","Member | Guards Polo Club ",{"advsr":450,"instagram":451,"linkedin":452,"whatsApp":453},"https://beatriceknight.advsr.ai/","https://www.instagram.com/beatrice_knight/","https://www.linkedin.com/in/victoria-maule-ffinch-281482165","https://wa.me/447900901269",[455,631,851],{"_createdAt":456,"_id":300,"_rev":457,"_system":458,"_type":12,"_updatedAt":461,"article_content":462,"author":591,"blog_type":273,"description":593,"featured_article":53,"featured_image":594,"label":278,"locations":597,"published_date":610,"related_articles":611,"seo":620,"slug":623,"title":625,"topics":626},"2026-04-13T14:37:27Z","pZ4QiIzRW5AKJowFaqLxkA",{"base":459},{"id":300,"rev":460},"c5Ah3DJBb9t3UFPs0Powj5","2026-06-09T14:19:58Z",[463,484,492,522,535,566],{"_key":16,"_type":17,"content":464,"layout":482},{"add_title_bottom_border":19,"add_title_separator":19,"text":465,"title_size":48,"title_tag":49},[466,474],{"_key":467,"_type":23,"children":468,"markDefs":473,"style":31},"f0f5c10c91f3",[469],{"_key":470,"_type":27,"marks":471,"text":472},"c7e6369f6bb1",[],"Across the Home Counties, the spring property market is shaping up to be steady rather than spectacular. After the turbulence of the past few years, from the pandemic boom to the sharp rise in mortgage rates, conditions now feel more measured. Prices are no longer surging, but nor are they in freefall. Instead, the market appears to be settling into a phase of modest growth, shaped as much by global economic uncertainty as by local supply and demand.",[],{"_key":475,"_type":23,"children":476,"markDefs":481,"style":31},"7c931167be05",[477],{"_key":478,"_type":27,"marks":479,"text":480},"030f06daa49e",[],"Historically, the Home Counties, have tended to outperform much of the country. Proximity to London, strong commuter links and well regarded schools have long underpinned demand. In the years following Brexit and then during the pandemic era race for space, values across the South East climbed. Larger family homes with gardens in market towns and villages commanded particular premiums as hybrid working became the norm.",[],{"section_divider":19,"spacing":483,"theme":55},{"_type":52,"include_section_padding_bottom":53,"section_padding_bottom":54},{"_key":127,"_type":58,"images":485,"layout":490},[486],{"_key":487,"_type":62,"asset":488},"90e96b7ae936",{"_ref":489,"_type":65},"image-52e6f8efe38eaec3a2ea6e0becc1a0d7e641a10f-1050x900-jpg",{"spacing":491,"theme":55},{"_type":52,"include_section_padding_bottom":19,"include_section_padding_top":53,"section_padding_top":102},{"_key":76,"_type":17,"content":493,"cta_primary":519,"layout":520},{"add_title_bottom_border":19,"add_title_separator":19,"text":494,"title_size":95,"title_tag":49},[495,503,511],{"_key":496,"_type":23,"children":497,"markDefs":502,"style":31},"004e193c4381",[498],{"_key":499,"_type":27,"marks":500,"text":501},"e563cd8ade02",[],"The sharp increase in borrowing costs from 2022 onwards cooled that momentum. As fixed rate mortgage deals expired and households refinanced at far higher rates, affordability tightened. Nationally, price growth slowed, and the Home Counties were not immune. While values largely held up, thanks in part to limited housing stock, the pace of transactions eased and sellers had to adjust expectations.",[],{"_key":504,"_type":23,"children":505,"markDefs":510,"style":31},"f0a527df9b80",[506],{"_key":507,"_type":27,"marks":508,"text":509},"e18018634170",[],"For the Home Counties, those national figures are likely to translate into a patchy but resilient spring season. The structural drivers remain intact. There is still a chronic undersupply of family housing in desirable commuter locations. Planning constraints and slower build out rates mean new stock is limited. At the same time, London’s relative stabilisation has restored some confidence among buyers who work in the capital but prefer more space further out.",[],{"_key":512,"_type":23,"children":513,"markDefs":518,"style":31},"a0fc51266430",[514],{"_key":515,"_type":27,"marks":516,"text":517},"e7f59d8d94a8",[],"Global economic uncertainty adds another layer of caution. Ongoing geopolitical tensions and energy market volatility have complicated the inflation outlook. If inflation proves sticky, interest rate cuts may turn into rises. For buyers in the Home Counties, where average loan sizes are typically larger than the national norm, even small shifts in rates can effect the market dynamics.",[],{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":521,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":57,"_type":58,"images":523,"layout":532,"settings":534},[524,528],{"_key":525,"_type":62,"asset":526},"90f98e5b4a88",{"_ref":527,"_type":65},"image-a2d48beb6ba2d0b601f0c804b04be1ac4fc261ff-1050x900-jpg",{"_key":529,"_type":62,"asset":530},"4706bee99e8a",{"_ref":531,"_type":65},"image-6b80bd9b4432128f1183aaa42bc0e1cab2bdf628-1500x1200-png",{"spacing":533,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":72},{"_type":74,"hide_component":19},{"_key":536,"_type":17,"content":537,"cta_primary":563,"layout":564},"78a81e997a902fe6c5afdeebe5fe929d",{"add_title_bottom_border":19,"add_title_separator":19,"text":538,"title_size":95,"title_tag":49},[539,547,555],{"_key":540,"_type":23,"children":541,"markDefs":546,"style":31},"f45408ff0b45",[542],{"_key":543,"_type":27,"marks":544,"text":545},"b66d1ea10c36",[],"In practical terms, this spring is unlikely to resemble the frenetic conditions of 2021. Instead, it looks more like a market returning to traditional rhythms. Well presented, realistically priced homes in prime school catchments or near mainline stations should continue to attract competitive interest. Over optimistically priced properties may sit longer and require reductions before achieving a sale. Buyers, meanwhile, are more inclined to negotiate, undertake surveys diligently and factor in renovation costs carefully.",[],{"_key":548,"_type":23,"children":549,"markDefs":554,"style":31},"a7cc65404186",[550],{"_key":551,"_type":27,"marks":552,"text":553},"479c84b6ea80",[],"Overall, the spring outlook for the Home Counties can be described as cautiously balanced. The region’s enduring appeal, constrained supply and relatively strong household incomes provide a buffer against sharp downturns. Elevated borrowing costs and global economic uncertainty limit the scope for significant price growth.",[],{"_key":556,"_type":23,"children":557,"markDefs":562,"style":31},"984a18bee728",[558],{"_key":559,"_type":27,"marks":560,"text":561},"377a436253c7",[],"In short, this is a market characterised by pragmatism. Sellers need to price sensibly and accept that double digit annual gains are unlikely to return in the near term. Buyers, while still mindful of affordability, may find that the absence of frantic competition offers a rare window of opportunity. Barring a significant external shock, the most likely outcome for this spring is steady, unspectacular progress, a market quietly finding its footing in a more uncertain world.",[],{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":565,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":245,"_type":17,"content":567,"cta_primary":588,"layout":589},{"add_label_bottom_border":19,"add_title_bottom_border":19,"add_title_separator":19,"text":568,"title_size":95,"title_tag":49},[569],{"_key":570,"_type":23,"children":571,"markDefs":585,"style":31},"635db4b8cf48",[572,576,581],{"_key":573,"_type":27,"marks":574,"text":575},"22bbe44d8f350",[],"If you are interested in learning more about the Home Counties or looking for advice on your next real estate move, speak with ",{"_key":577,"_type":27,"marks":578,"text":580},"30ad4742f41e",[579],"0a7e1b8f9d40","Alex Herman",{"_key":582,"_type":27,"marks":583,"text":584},"0db698d63489",[]," today!",[586],{"_key":579,"_type":266,"href":587},"https://ddre.global/people/alex-herman",{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":590,"theme":55},{"_type":52,"include_section_padding_bottom":53,"include_section_padding_top":53,"section_padding_bottom":54,"section_padding_top":102},{"_ref":592,"_type":65},"4d795bcc-2a11-4dd0-8f1e-4c7397bf78b7","A more balanced market is emerging across the Home Counties this spring. What’s clear is that this is no longer a market driven by urgency. It is one shaped by discipline. As Alex Herman outlines, the structural drivers of demand remain strong, but in a higher-rate environment, execution matters more than ever.",{"_type":62,"asset":595},{"_ref":596,"_type":65},"image-26e5a8ee9792985a0804b22c71f1ab229024ed42-1500x1200-png",[598,601,604,607],{"_key":599,"_ref":600,"_type":65},"fa63ad042ed2","c5b11825-c713-4d8a-90ed-82ff2e6daca2",{"_key":602,"_ref":603,"_type":65},"3010b019b62d","9e50129e-02a9-4ce6-9e25-ac15f6954238",{"_key":605,"_ref":606,"_type":65},"dc0b20450a71","1086e1ad-b1cb-43f2-9b0b-4443d1d1059c",{"_key":608,"_ref":609,"_type":65},"7d3b694e7344","53a6fe13-56ce-4a9e-8f54-5a8d36b90e1c","2026-04-13",[612,614,617],{"_key":613,"_ref":297,"_type":65},"e705c26e5785",{"_key":615,"_ref":616,"_type":65},"5b9ec5ff730e","6347c571-57b9-469c-80de-5db822fe8b42",{"_key":618,"_ref":619,"_type":65},"94933e161c47","e5a4caf3-af49-49ef-9e7a-2d585f7a03ab",{"meta_description":621,"meta_title":622},"DDRE Global explores Home Counties property trends, buyer demand and how the 2025 market rebalance affects buyers and sellers.","Home Counties Spring Market: Return to Balance | DDRE",{"_type":305,"current":624},"return-to-balance-home-counties-spring-market","A Return to Balance: The Home Counties Spring Market",[627,628],{"_key":310,"_ref":311,"_type":65},{"_key":629,"_ref":630,"_type":65},"2183c5d41f31","bca69d42-d72c-430f-80a2-729c86bbd72c",{"_createdAt":632,"_id":297,"_rev":633,"_system":634,"_type":12,"_updatedAt":637,"article_content":638,"author":820,"blog_type":273,"description":822,"featured_article":53,"featured_image":823,"label":278,"locations":826,"published_date":833,"related_articles":834,"seo":842,"slug":845,"title":847,"topics":848},"2026-01-21T13:22:26Z","pZ4QiIzRW5AKJowFaqP3hS",{"base":635},{"id":297,"rev":636},"AqajPoz2zfhysRWKE5B4l1","2026-06-09T14:32:25Z",[639,668,676,699,722,733,749,773,797],{"_key":16,"_type":17,"content":640,"layout":666},{"add_title_bottom_border":19,"add_title_separator":19,"text":641,"title_size":48,"title_tag":49},[642,650,658],{"_key":643,"_type":23,"children":644,"markDefs":649,"style":31},"db016aab3f31",[645],{"_key":646,"_type":27,"marks":647,"text":648},"c2e0abb222c3",[],"If you ask an American to describe their ideal London, it often sounds like a film set: tree-lined streets, pastel terraces, garden squares, charming cafés — and a home that signals success quietly. Over the past year, I’ve watched that vision evolve from aspiration into action, shaping how Americans are buying across London and the English countryside.",[],{"_key":651,"_type":23,"children":652,"markDefs":657,"style":31},"add28fff14ec",[653],{"_key":654,"_type":27,"marks":655,"text":656},"f3da470a8fe1",[],"For many, the starting point is W11 — Notting Hill and Holland Park — where around 70% of my US clients begin their search. Elegant period homes, walkable streets, and a lifestyle that balances beauty with discretion make these neighborhoods irresistible. At the top end, properties exceeding £20 million are often transacted off-market, prized for privacy as much as provenance.",[],{"_key":659,"_type":23,"children":660,"markDefs":665,"style":31},"767dd3a16be2",[661],{"_key":662,"_type":27,"marks":663,"text":664},"acd61686dc26",[],"Beyond W11, St John’s Wood and Hampstead consistently attract buyers. Their village-like feel, green space, and proximity to central London offer familiarity without compromise. Families note access to The American School, while others see strong school catchments as an indicator of long-term neighborhood value.",[],{"section_divider":19,"spacing":667,"theme":55},{"_type":52,"include_section_padding_bottom":53,"section_padding_bottom":54},{"_key":127,"_type":58,"images":669,"layout":674},[670],{"_key":671,"_type":62,"asset":672},"990401757101",{"_ref":673,"_type":65},"image-8a3ec419dacaee60b736fd38effbd6e35a72739c-1050x900-png",{"spacing":675,"theme":55},{"_type":52,"include_section_padding_bottom":19,"include_section_padding_top":53,"section_padding_top":102},{"_key":76,"_type":17,"content":677,"cta_primary":696,"layout":697},{"add_title_bottom_border":19,"add_title_separator":19,"text":678,"title":695,"title_size":95,"title_tag":49},[679,687],{"_key":680,"_type":23,"children":681,"markDefs":686,"style":31},"e8d83e38016d",[682],{"_key":683,"_type":27,"marks":684,"text":685},"c1a93fc60f97",[],"In London, buyers are relocating for work or seeking a pied-à-terre that allows easy movement between Europe and the US. Many rent first, exploring neighborhoods before committing, while others arrive ready to invest in a permanent base.",[],{"_key":688,"_type":23,"children":689,"markDefs":694,"style":31},"62050ef406b3",[690],{"_key":691,"_type":27,"marks":692,"text":693},"f235792dcd53",[],"The Cotswolds represents a different chapter: curated rustic luxury. Honey-stone farmhouses, rolling countryside, traditional pubs, and refined modern comforts — alongside hotspots like Soho Farmhouse and Daylesford Organic — make it a rural Hamptons. Almost without exception, these are second or third homes, designed for weekends, summers, and long-term enjoyment. Social media has amplified its charm, while the quiet influence of well-known figures keeps demand steadily growing.",[],"Two Very Different Chapters: London vs. The Cotswolds",{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":698,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":536,"_type":17,"content":700,"cta_primary":719,"layout":720},{"add_title_bottom_border":19,"add_title_separator":19,"text":701,"title":718,"title_size":95,"title_tag":49},[702,710],{"_key":703,"_type":23,"children":704,"markDefs":709,"style":31},"00eb767dd33d",[705],{"_key":706,"_type":27,"marks":707,"text":708},"6f4a5219a646",[],"Period façades hiding contemporary interiors remain a top priority. In London, Georgian homes with discreet modern extensions are highly sought. In the countryside, traditional stone farmhouses must deliver modern luxury without disturbing their character.",[],{"_key":711,"_type":23,"children":712,"markDefs":717,"style":31},"90e06d0740e6",[713],{"_key":714,"_type":27,"marks":715,"text":716},"96c35ef78823",[],"Non-negotiables include air conditioning, security, and US-style convenience: smart-home systems, underfloor heating, walk-in wardrobes, high-spec appliances, and turnkey finishes. In the Cotswolds, many buyers also employ caretakers or house managers to maintain their properties between visits.",[],"What American Buyers Expect — and Don’t Compromise On",{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":721,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":57,"_type":58,"images":723,"layout":730,"settings":732},[724,727],{"_key":525,"_type":62,"asset":725},{"_ref":726,"_type":65},"image-b307c0fc9c1bf9a4152ae2f2dd724847a6649d68-1500x1200-png",{"_key":529,"_type":62,"asset":728},{"_ref":729,"_type":65},"image-677f6988373c4aa7cc8c11be3af7f2a5719f0b31-1500x1200-png",{"spacing":731,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":72},{"_type":74,"hide_component":19},{"_key":734,"_type":17,"content":735,"cta_primary":746,"layout":747},"efe458941ecca1ae1cd8a57bf539b8ba",{"add_title_bottom_border":19,"add_title_separator":19,"text":736,"title":745,"title_size":95,"title_tag":49},[737],{"_key":738,"_type":23,"children":739,"markDefs":744,"style":31},"9779a8a6e8b9",[740],{"_key":741,"_type":27,"marks":742,"text":743},"ab94d64731fb",[],"The UK buying process can surprise Americans. In the US, one agent oversees everything. In the UK, buyers often juggle multiple agents, postcode-based fragmentation, and limited access to off-market properties. Gazumping doesn’t exist here, and the lack of direct transparency can feel disjointed. Experienced representation is key — someone who anticipates challenges, manages the journey end-to-end, and ensures the process feels smooth, considered, and protected.",[],"Navigating a Very Different System",{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":748,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":750,"_type":17,"content":751,"cta_primary":770,"layout":771},"5ea8d70e78ed5f2b2d4bd475d9de8e61",{"add_title_bottom_border":19,"add_title_separator":19,"text":752,"title":769,"title_size":95,"title_tag":49},[753,761],{"_key":754,"_type":23,"children":755,"markDefs":760,"style":31},"19459b77458d",[756],{"_key":757,"_type":27,"marks":758,"text":759},"32687e916795",[],"Below £5 million, lateral space and privacy are limited. Above £5 million, buyers gain access to larger, more lateral homes in prime locations like Notting Hill or Holland Park. These homes may need a kitchen or bathroom refresh, but they almost always offer high ceilings and outdoor space for morning coffee, barbecues, or casual entertaining — even if not enough for a full football game (good thing there are parks left and right throughout London).",[],{"_key":762,"_type":23,"children":763,"markDefs":768,"style":31},"5994440bcc2f",[764],{"_key":765,"_type":27,"marks":766,"text":767},"c8e1e569bd30",[],"At around £20 million, buyers can secure homes comparable to prime Upper East Side or West Village townhouses. Above £30 million, activity remains strongest in Notting Hill, Holland Park, St John’s Wood, and Hampstead. The strength of the US dollar, combined with a more measured prime market, makes these opportunities feel compelling internationally.",[],"Pricing, Value, and Timing",{"_type":97,"label":98,"link_type":99},{"section_divider":19,"spacing":772,"theme":55},{"_type":52,"include_section_padding_top":53,"section_padding_top":102},{"_key":774,"_type":17,"content":775,"cta_primary":794,"layout":795},"7d59b404dce6ad41c62dd99973a6c7f5",{"add_title_bottom_border":19,"add_title_separator":19,"text":776,"title":793,"title_size":95,"title_tag":49},[777,785],{"_key":778,"_type":23,"children":779,"markDefs":784,"style":31},"0db614455af5",[780],{"_key":781,"_type":27,"marks":782,"text":783},"b80475f365c2",[],"It’s rarely about headlines or politics. Buyers seek diversification — financial, cultural, personal, and safety. London offers global connectivity, exceptional education and healthcare, and a lifestyle that feels layered and enduring.",[],{"_key":786,"_type":23,"children":787,"markDefs":792,"style":31},"6a12e1449844",[788],{"_key":789,"_type":27,"marks":790,"text":791},"8000e45e0d26",[],"Many talk about the “feeling of life” here. One New York couple returned to London to recapture the early days of their relationship — drawn back by architecture, greenery, and civility. That sentiment is common: buying in London or the Cotswolds is rarely just a transaction — these homes are gateways to a life that balances elegance, comfort, and possibility. 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