[{"data":1,"prerenderedAt":1461},["ShallowReactive",2],{"sanity-5Ouun9SayF":3,"sanity-AA9qD08u7a":213,"sanity-X64Xxr6IVt":256,"sanity-x9Jfz4NV1t":1267,"sanity-1jFSzdRfGF":1282,"sanity-9LsCghV1Kj":1325,"sanity-26lUdxxEPw":1387,"sanity-2peO7IDfbT":1412,"sanity-33S2atTiC9":1430},[4],{"_createdAt":5,"_id":6,"_rev":7,"_system":8,"_type":12,"_updatedAt":13,"article_content":14,"author":170,"blog_type":172,"description":173,"featured_article":45,"featured_image":174,"label":177,"locations":178,"parent_page":191,"published_date":192,"related_articles":193,"slug":202,"title":205,"topics":206},"2026-04-13T14:37:27Z","1e33acea-7b3a-4fc1-b68d-b19091a81ecb","c5Ah3DJBb9t3UFPs0Powj5",{"base":9},{"id":10,"rev":11},"275df424-f244-412a-bec4-f002c4f2e38f","45vzVv7Gkyd4RoZef2ieMY","blog-article","2026-04-13T15:01:28Z",[15,48,61,96,112,143],{"_key":16,"_type":17,"content":18,"layout":42},"503d68235b37","content_area",{"add_title_bottom_border":19,"add_title_separator":19,"text":20,"title_size":40,"title_tag":41},false,[21,32],{"_key":22,"_type":23,"children":24,"markDefs":30,"style":31},"f0f5c10c91f3","block",[25],{"_key":26,"_type":27,"marks":28,"text":29},"c7e6369f6bb1","span",[],"Across the Home Counties, the spring property market is shaping up to be steady rather than spectacular. After the turbulence of the past few years, from the pandemic boom to the sharp rise in mortgage rates, conditions now feel more measured. Prices are no longer surging, but nor are they in freefall. Instead, the market appears to be settling into a phase of modest growth, shaped as much by global economic uncertainty as by local supply and demand.",[],"normal",{"_key":33,"_type":23,"children":34,"markDefs":39,"style":31},"7c931167be05",[35],{"_key":36,"_type":27,"marks":37,"text":38},"030f06daa49e",[],"Historically, the Home Counties, have tended to outperform much of the country. Proximity to London, strong commuter links and well regarded schools have long underpinned demand. In the years following Brexit and then during the pandemic era race for space, values across the South East climbed. Larger family homes with gardens in market towns and villages commanded particular premiums as hybrid working became the norm.",[],"large","h2",{"section_divider":19,"spacing":43,"theme":47},{"_type":44,"include_section_padding_bottom":45,"section_padding_bottom":46},"spacing",true,"section-padding-bottom-xxsm","theme-light",{"_key":49,"_type":50,"images":51,"layout":58},"ef14e8ac3b27","images",[52],{"_key":53,"_type":54,"asset":55},"90e96b7ae936","image",{"_ref":56,"_type":57},"image-52e6f8efe38eaec3a2ea6e0becc1a0d7e641a10f-1050x900-jpg","reference",{"spacing":59,"theme":47},{"_type":44,"include_section_padding_bottom":19,"include_section_padding_top":45,"section_padding_top":60},"section-padding-top-xxxsm",{"_key":62,"_type":17,"content":63,"cta_primary":90,"layout":94},"8e9c334746a4d7e8d3805ea3a17f016c",{"add_title_bottom_border":19,"add_title_separator":19,"text":64,"title_size":89,"title_tag":41},[65,73,81],{"_key":66,"_type":23,"children":67,"markDefs":72,"style":31},"004e193c4381",[68],{"_key":69,"_type":27,"marks":70,"text":71},"e563cd8ade02",[],"The sharp increase in borrowing costs from 2022 onwards cooled that momentum. As fixed rate mortgage deals expired and households refinanced at far higher rates, affordability tightened. Nationally, price growth slowed, and the Home Counties were not immune. While values largely held up, thanks in part to limited housing stock, the pace of transactions eased and sellers had to adjust expectations.",[],{"_key":74,"_type":23,"children":75,"markDefs":80,"style":31},"f0a527df9b80",[76],{"_key":77,"_type":27,"marks":78,"text":79},"e18018634170",[],"For the Home Counties, those national figures are likely to translate into a patchy but resilient spring season. The structural drivers remain intact. There is still a chronic undersupply of family housing in desirable commuter locations. Planning constraints and slower build out rates mean new stock is limited. At the same time, London’s relative stabilisation has restored some confidence among buyers who work in the capital but prefer more space further out.",[],{"_key":82,"_type":23,"children":83,"markDefs":88,"style":31},"a0fc51266430",[84],{"_key":85,"_type":27,"marks":86,"text":87},"e7f59d8d94a8",[],"Global economic uncertainty adds another layer of caution. Ongoing geopolitical tensions and energy market volatility have complicated the inflation outlook. If inflation proves sticky, interest rate cuts may turn into rises. For buyers in the Home Counties, where average loan sizes are typically larger than the national norm, even small shifts in rates can effect the market dynamics.",[],"small",{"_type":91,"label":92,"link_type":93},"cta","Call to action","page",{"section_divider":19,"spacing":95,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":60},{"_key":97,"_type":50,"images":98,"layout":107,"settings":110},"5b44384d251a",[99,103],{"_key":100,"_type":54,"asset":101},"90f98e5b4a88",{"_ref":102,"_type":57},"image-a2d48beb6ba2d0b601f0c804b04be1ac4fc261ff-1050x900-jpg",{"_key":104,"_type":54,"asset":105},"4706bee99e8a",{"_ref":106,"_type":57},"image-6b80bd9b4432128f1183aaa42bc0e1cab2bdf628-1500x1200-png",{"spacing":108,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":109},"section-padding-top-xxxxsm",{"_type":111,"hide_component":19},"settings",{"_key":113,"_type":17,"content":114,"cta_primary":140,"layout":141},"78a81e997a902fe6c5afdeebe5fe929d",{"add_title_bottom_border":19,"add_title_separator":19,"text":115,"title_size":89,"title_tag":41},[116,124,132],{"_key":117,"_type":23,"children":118,"markDefs":123,"style":31},"f45408ff0b45",[119],{"_key":120,"_type":27,"marks":121,"text":122},"b66d1ea10c36",[],"In practical terms, this spring is unlikely to resemble the frenetic conditions of 2021. Instead, it looks more like a market returning to traditional rhythms. Well presented, realistically priced homes in prime school catchments or near mainline stations should continue to attract competitive interest. Over optimistically priced properties may sit longer and require reductions before achieving a sale. Buyers, meanwhile, are more inclined to negotiate, undertake surveys diligently and factor in renovation costs carefully.",[],{"_key":125,"_type":23,"children":126,"markDefs":131,"style":31},"a7cc65404186",[127],{"_key":128,"_type":27,"marks":129,"text":130},"479c84b6ea80",[],"Overall, the spring outlook for the Home Counties can be described as cautiously balanced. The region’s enduring appeal, constrained supply and relatively strong household incomes provide a buffer against sharp downturns. Elevated borrowing costs and global economic uncertainty limit the scope for significant price growth.",[],{"_key":133,"_type":23,"children":134,"markDefs":139,"style":31},"984a18bee728",[135],{"_key":136,"_type":27,"marks":137,"text":138},"377a436253c7",[],"In short, this is a market characterised by pragmatism. Sellers need to price sensibly and accept that double digit annual gains are unlikely to return in the near term. Buyers, while still mindful of affordability, may find that the absence of frantic competition offers a rare window of opportunity. Barring a significant external shock, the most likely outcome for this spring is steady, unspectacular progress, a market quietly finding its footing in a more uncertain world.",[],{"_type":91,"label":92,"link_type":93},{"section_divider":19,"spacing":142,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":60},{"_key":144,"_type":17,"content":145,"cta_primary":167,"layout":168},"42bb481cf6adfb896ca137b17b4053ed",{"add_label_bottom_border":19,"add_title_bottom_border":19,"add_title_separator":19,"text":146,"title_size":89,"title_tag":41},[147],{"_key":148,"_type":23,"children":149,"markDefs":163,"style":31},"635db4b8cf48",[150,154,159],{"_key":151,"_type":27,"marks":152,"text":153},"22bbe44d8f350",[],"If you are interested in learning more about the Home Counties or looking for advice on your next real estate move, speak with ",{"_key":155,"_type":27,"marks":156,"text":158},"30ad4742f41e",[157],"0a7e1b8f9d40","Alex Herman",{"_key":160,"_type":27,"marks":161,"text":162},"0db698d63489",[]," today!",[164],{"_key":157,"_type":165,"href":166},"link","https://ddre.global/people/alex-herman",{"_type":91,"label":92,"link_type":93},{"section_divider":19,"spacing":169,"theme":47},{"_type":44,"include_section_padding_bottom":45,"include_section_padding_top":45,"section_padding_bottom":46,"section_padding_top":60},{"_ref":171,"_type":57},"4d795bcc-2a11-4dd0-8f1e-4c7397bf78b7","article","A more balanced market is emerging across the Home Counties this spring. What’s clear is that this is no longer a market driven by urgency. It is one shaped by discipline. As Alex Herman outlines, the structural drivers of demand remain strong, but in a higher-rate environment, execution matters more than ever.",{"_type":54,"asset":175},{"_ref":176,"_type":57},"image-26e5a8ee9792985a0804b22c71f1ab229024ed42-1500x1200-png","Thought Leadership",[179,182,185,188],{"_key":180,"_ref":181,"_type":57},"fa63ad042ed2","c5b11825-c713-4d8a-90ed-82ff2e6daca2",{"_key":183,"_ref":184,"_type":57},"3010b019b62d","9e50129e-02a9-4ce6-9e25-ac15f6954238",{"_key":186,"_ref":187,"_type":57},"dc0b20450a71","1086e1ad-b1cb-43f2-9b0b-4443d1d1059c",{"_key":189,"_ref":190,"_type":57},"7d3b694e7344","53a6fe13-56ce-4a9e-8f54-5a8d36b90e1c",null,"2026-04-13",[194,196,199],{"_key":195,"_ref":10,"_type":57},"e705c26e5785",{"_key":197,"_ref":198,"_type":57},"5b9ec5ff730e","6347c571-57b9-469c-80de-5db822fe8b42",{"_key":200,"_ref":201,"_type":57},"94933e161c47","e5a4caf3-af49-49ef-9e7a-2d585f7a03ab",{"_type":203,"current":204},"slug","return-to-balance-home-counties-spring-market","A Return to Balance: The Home Counties Spring Market",[207,210],{"_key":208,"_ref":209,"_type":57},"3404eec77bb3","e21a30b8-7e0a-4a5d-9fbf-df27e0631811",{"_key":211,"_ref":212,"_type":57},"2183c5d41f31","bca69d42-d72c-430f-80a2-729c86bbd72c",{"_createdAt":214,"_id":171,"_rev":215,"_type":216,"_updatedAt":217,"bio":218,"details":239,"order":250,"socials":251},"2024-08-29T15:27:17Z","lyEW45mT7DyRGo6XbnoncW","staff","2025-10-06T09:37:39Z",{"bio":219,"microsite_image":236},[220,228],{"_key":221,"_type":23,"children":222,"markDefs":227,"style":31},"d5bb0558ee5a",[223],{"_key":224,"_type":27,"marks":225,"text":226},"a8c2ee196b43",[],"Alex is a distinguished expert with over 25 years of experience in the super prime markets of London and the Home Counties. Alex’s illustrious career includes nearly two decades as a partner at Knight Frank, where he played a pivotal role in orchestrating some of the most significant and high-value transactions in the industry.",[],{"_key":229,"_type":23,"children":230,"markDefs":235,"style":31},"6b76f69658aa",[231],{"_key":232,"_type":27,"marks":233,"text":234},"c54be4d8fa03",[],"\nHis deep-rooted expertise and strategic vision have been instrumental in helping his elite clientele adeptly navigate the complexities of the ever-evolving real estate landscape. Alex’s extensive black book of clients, built on trust and excellence, is a testament to his exceptional service and profound market insight.",[],{"_type":54,"asset":237},{"_ref":238,"_type":57},"image-f5a28196ef207e9f576987702cd0b2bb78e1f407-1000x1000-png",{"advsr_id":240,"email_address":241,"featured_image":242,"name":158,"phone":245,"rex_id":246,"slug":247,"title":249},"37139","alex.herman@ddre.global",{"_type":54,"asset":243},{"_ref":244,"_type":57},"image-6b71e0062e600246ef780f4264e75c1ba914cfcc-750x1125-jpg","+44 7795602544","60507",{"_type":203,"current":248},"alex-herman","Advisor",5,{"advsr":252,"instagram":253,"linkedin":254,"whatsApp":255},"https://alexherman.advsr.ai/","https://www.instagram.com/alexhermanproperty/","https://www.linkedin.com/in/alex-herman-7a34577a","https://wa.me/447795602544",[257,473,926],{"_createdAt":258,"_id":10,"_rev":259,"_system":260,"_type":12,"_updatedAt":262,"article_content":263,"author":445,"blog_type":172,"description":447,"featured_article":45,"featured_image":448,"label":177,"locations":451,"published_date":458,"related_articles":459,"slug":467,"title":469,"topics":470},"2026-01-21T13:22:26Z","AqajPoz2zfhysRWKE5B4l1",{"base":261},{"id":10,"rev":11},"2026-03-27T16:01:07Z",[264,293,301,324,347,358,374,398,422],{"_key":16,"_type":17,"content":265,"layout":291},{"add_title_bottom_border":19,"add_title_separator":19,"text":266,"title_size":40,"title_tag":41},[267,275,283],{"_key":268,"_type":23,"children":269,"markDefs":274,"style":31},"db016aab3f31",[270],{"_key":271,"_type":27,"marks":272,"text":273},"c2e0abb222c3",[],"If you ask an American to describe their ideal London, it often sounds like a film set: tree-lined streets, pastel terraces, garden squares, charming cafés — and a home that signals success quietly. Over the past year, I’ve watched that vision evolve from aspiration into action, shaping how Americans are buying across London and the English countryside.",[],{"_key":276,"_type":23,"children":277,"markDefs":282,"style":31},"add28fff14ec",[278],{"_key":279,"_type":27,"marks":280,"text":281},"f3da470a8fe1",[],"For many, the starting point is W11 — Notting Hill and Holland Park — where around 70% of my US clients begin their search. Elegant period homes, walkable streets, and a lifestyle that balances beauty with discretion make these neighborhoods irresistible. At the top end, properties exceeding £20 million are often transacted off-market, prized for privacy as much as provenance.",[],{"_key":284,"_type":23,"children":285,"markDefs":290,"style":31},"767dd3a16be2",[286],{"_key":287,"_type":27,"marks":288,"text":289},"acd61686dc26",[],"Beyond W11, St John’s Wood and Hampstead consistently attract buyers. Their village-like feel, green space, and proximity to central London offer familiarity without compromise. Families note access to The American School, while others see strong school catchments as an indicator of long-term neighborhood value.",[],{"section_divider":19,"spacing":292,"theme":47},{"_type":44,"include_section_padding_bottom":45,"section_padding_bottom":46},{"_key":49,"_type":50,"images":294,"layout":299},[295],{"_key":296,"_type":54,"asset":297},"990401757101",{"_ref":298,"_type":57},"image-8a3ec419dacaee60b736fd38effbd6e35a72739c-1050x900-png",{"spacing":300,"theme":47},{"_type":44,"include_section_padding_bottom":19,"include_section_padding_top":45,"section_padding_top":60},{"_key":62,"_type":17,"content":302,"cta_primary":321,"layout":322},{"add_title_bottom_border":19,"add_title_separator":19,"text":303,"title":320,"title_size":89,"title_tag":41},[304,312],{"_key":305,"_type":23,"children":306,"markDefs":311,"style":31},"e8d83e38016d",[307],{"_key":308,"_type":27,"marks":309,"text":310},"c1a93fc60f97",[],"In London, buyers are relocating for work or seeking a pied-à-terre that allows easy movement between Europe and the US. Many rent first, exploring neighborhoods before committing, while others arrive ready to invest in a permanent base.",[],{"_key":313,"_type":23,"children":314,"markDefs":319,"style":31},"62050ef406b3",[315],{"_key":316,"_type":27,"marks":317,"text":318},"f235792dcd53",[],"The Cotswolds represents a different chapter: curated rustic luxury. Honey-stone farmhouses, rolling countryside, traditional pubs, and refined modern comforts — alongside hotspots like Soho Farmhouse and Daylesford Organic — make it a rural Hamptons. Almost without exception, these are second or third homes, designed for weekends, summers, and long-term enjoyment. Social media has amplified its charm, while the quiet influence of well-known figures keeps demand steadily growing.",[],"Two Very Different Chapters: London vs. The Cotswolds",{"_type":91,"label":92,"link_type":93},{"section_divider":19,"spacing":323,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":60},{"_key":113,"_type":17,"content":325,"cta_primary":344,"layout":345},{"add_title_bottom_border":19,"add_title_separator":19,"text":326,"title":343,"title_size":89,"title_tag":41},[327,335],{"_key":328,"_type":23,"children":329,"markDefs":334,"style":31},"00eb767dd33d",[330],{"_key":331,"_type":27,"marks":332,"text":333},"6f4a5219a646",[],"Period façades hiding contemporary interiors remain a top priority. In London, Georgian homes with discreet modern extensions are highly sought. In the countryside, traditional stone farmhouses must deliver modern luxury without disturbing their character.",[],{"_key":336,"_type":23,"children":337,"markDefs":342,"style":31},"90e06d0740e6",[338],{"_key":339,"_type":27,"marks":340,"text":341},"96c35ef78823",[],"Non-negotiables include air conditioning, security, and US-style convenience: smart-home systems, underfloor heating, walk-in wardrobes, high-spec appliances, and turnkey finishes. In the Cotswolds, many buyers also employ caretakers or house managers to maintain their properties between visits.",[],"What American Buyers Expect — and Don’t Compromise On",{"_type":91,"label":92,"link_type":93},{"section_divider":19,"spacing":346,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":60},{"_key":97,"_type":50,"images":348,"layout":355,"settings":357},[349,352],{"_key":100,"_type":54,"asset":350},{"_ref":351,"_type":57},"image-b307c0fc9c1bf9a4152ae2f2dd724847a6649d68-1500x1200-png",{"_key":104,"_type":54,"asset":353},{"_ref":354,"_type":57},"image-677f6988373c4aa7cc8c11be3af7f2a5719f0b31-1500x1200-png",{"spacing":356,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":109},{"_type":111,"hide_component":19},{"_key":359,"_type":17,"content":360,"cta_primary":371,"layout":372},"efe458941ecca1ae1cd8a57bf539b8ba",{"add_title_bottom_border":19,"add_title_separator":19,"text":361,"title":370,"title_size":89,"title_tag":41},[362],{"_key":363,"_type":23,"children":364,"markDefs":369,"style":31},"9779a8a6e8b9",[365],{"_key":366,"_type":27,"marks":367,"text":368},"ab94d64731fb",[],"The UK buying process can surprise Americans. In the US, one agent oversees everything. In the UK, buyers often juggle multiple agents, postcode-based fragmentation, and limited access to off-market properties. Gazumping doesn’t exist here, and the lack of direct transparency can feel disjointed. Experienced representation is key — someone who anticipates challenges, manages the journey end-to-end, and ensures the process feels smooth, considered, and protected.",[],"Navigating a Very Different System",{"_type":91,"label":92,"link_type":93},{"section_divider":19,"spacing":373,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":60},{"_key":375,"_type":17,"content":376,"cta_primary":395,"layout":396},"5ea8d70e78ed5f2b2d4bd475d9de8e61",{"add_title_bottom_border":19,"add_title_separator":19,"text":377,"title":394,"title_size":89,"title_tag":41},[378,386],{"_key":379,"_type":23,"children":380,"markDefs":385,"style":31},"19459b77458d",[381],{"_key":382,"_type":27,"marks":383,"text":384},"32687e916795",[],"Below £5 million, lateral space and privacy are limited. Above £5 million, buyers gain access to larger, more lateral homes in prime locations like Notting Hill or Holland Park. These homes may need a kitchen or bathroom refresh, but they almost always offer high ceilings and outdoor space for morning coffee, barbecues, or casual entertaining — even if not enough for a full football game (good thing there are parks left and right throughout London).",[],{"_key":387,"_type":23,"children":388,"markDefs":393,"style":31},"5994440bcc2f",[389],{"_key":390,"_type":27,"marks":391,"text":392},"c8e1e569bd30",[],"At around £20 million, buyers can secure homes comparable to prime Upper East Side or West Village townhouses. Above £30 million, activity remains strongest in Notting Hill, Holland Park, St John’s Wood, and Hampstead. The strength of the US dollar, combined with a more measured prime market, makes these opportunities feel compelling internationally.",[],"Pricing, Value, and Timing",{"_type":91,"label":92,"link_type":93},{"section_divider":19,"spacing":397,"theme":47},{"_type":44,"include_section_padding_top":45,"section_padding_top":60},{"_key":399,"_type":17,"content":400,"cta_primary":419,"layout":420},"7d59b404dce6ad41c62dd99973a6c7f5",{"add_title_bottom_border":19,"add_title_separator":19,"text":401,"title":418,"title_size":89,"title_tag":41},[402,410],{"_key":403,"_type":23,"children":404,"markDefs":409,"style":31},"0db614455af5",[405],{"_key":406,"_type":27,"marks":407,"text":408},"b80475f365c2",[],"It’s rarely about headlines or politics. Buyers seek diversification — financial, cultural, personal, and safety. London offers global connectivity, exceptional education and healthcare, and a lifestyle that feels layered and enduring.",[],{"_key":411,"_type":23,"children":412,"markDefs":417,"style":31},"6a12e1449844",[413],{"_key":414,"_type":27,"marks":415,"text":416},"8000e45e0d26",[],"Many talk about the “feeling of life” here. One New York couple returned to London to recapture the early days of their relationship — drawn back by architecture, greenery, and civility. That sentiment is common: buying in London or the Cotswolds is rarely just a transaction — these homes are gateways to a life that balances elegance, comfort, and possibility. 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