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She learnt about deal structures, leases, cultural differences and just how quickly things can move in the Prime Central London market.",[],{"_key":187,"_type":24,"children":188,"markDefs":193,"style":33},"e26633607029",[189],{"_key":190,"_type":28,"marks":191,"text":192},"7ad9cb6f5496",[],"But one of the biggest lessons was not about property at all. It was about the people working within it.",[],{"_key":195,"_type":24,"children":196,"markDefs":201,"style":33},"4d24d0859ac9",[197],{"_key":198,"_type":28,"marks":199,"text":200},"be4914e28fe4",[],"“Other agents are your allies, not your enemies. Some of my best deals have happened through working together.”",[],{"_key":203,"_type":24,"children":204,"markDefs":209,"style":33},"f2ce75ea7877",[205],{"_key":206,"_type":28,"marks":207,"text":208},"bea486a72a8e",[],"It is an approach that has stayed with her. 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Whether someone is buying a £1 million flat or a £10 million home, the fundamentals are much the same.",[],{"_key":219,"_type":24,"children":220,"markDefs":225,"style":33},"b03ba50f39b3",[221],{"_key":222,"_type":28,"marks":223,"text":224},"022cf147cc28",[],"“People want someone they trust, someone who communicates with them and someone who will give them good advice, even when it isn’t necessarily what they want to hear.”",[],{"_key":227,"_type":24,"children":228,"markDefs":233,"style":33},"83f1384938e0",[229],{"_key":230,"_type":28,"marks":231,"text":232},"6c308c6c55ec",[],"For Jennifer, that is what good agency is really about.",[],"Finding her way into Prime Central London",{"_type":144,"label":145,"link_type":146},{"_type":19,"section_divider":20,"spacing":237,"theme":97},{"_type":94,"include_section_padding_bottom":20,"include_section_padding_top":95,"section_padding_bottom":96,"section_padding_top":149},{"_key":239,"_type":17,"content":240,"cta_primary":339,"layout":340},"b0ea0bd888f6",{"_type":19,"add_title_bottom_border":20,"add_title_separator":20,"text":241,"title":338,"title_size":90,"title_tag":91},[242,250,258,266,274,282,290,298,306,314,322,330],{"_key":243,"_type":24,"children":244,"markDefs":249,"style":33},"ba0b6029ec35",[245],{"_key":246,"_type":28,"marks":247,"text":248},"64779d70d9f8",[],"There is a reason Jennifer describes her approach as “people first, property second”.",[],{"_key":251,"_type":24,"children":252,"markDefs":257,"style":33},"bfc32f9760aa",[253],{"_key":254,"_type":28,"marks":255,"text":256},"70424845c0fd",[],"She has always been drawn to the personal side of property. 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He had cancer, and what mattered most to him was knowing that she would have somewhere she loved and felt safe.",[],{"_key":275,"_type":24,"children":276,"markDefs":281,"style":33},"633736ba2638",[277],{"_key":278,"_type":28,"marks":279,"text":280},"cd155af84e07",[],"Jennifer went back to visit after he had passed away and the renovation was finished.",[],{"_key":283,"_type":24,"children":284,"markDefs":289,"style":33},"872bafc19202",[285],{"_key":286,"_type":28,"marks":287,"text":288},"3aab45e8b428",[],"“Seeing the home they had planned together all complete was incredibly bittersweet.”",[],{"_key":291,"_type":24,"children":292,"markDefs":297,"style":33},"8059d0406a2b",[293],{"_key":294,"_type":28,"marks":295,"text":296},"846d85e1edb5",[],"Then there was a woman whose home Jennifer sold after she had lived there for more than 30 years. The stairs were becoming difficult for her, but leaving a home she had known for so long was a huge decision.",[],{"_key":299,"_type":24,"children":300,"markDefs":305,"style":33},"17f668e22be3",[301],{"_key":302,"_type":28,"marks":303,"text":304},"02f702192241",[],"They are still friends today.",[],{"_key":307,"_type":24,"children":308,"markDefs":313,"style":33},"a041253c3114",[309],{"_key":310,"_type":28,"marks":311,"text":312},"20d78da0741e",[],"And then there are the happier full-circle moments. Couples Jennifer has helped find a home who later have children, followed by the slightly surreal experience of meeting those children years later.",[],{"_key":315,"_type":24,"children":316,"markDefs":321,"style":33},"c621100c7ad3",[317],{"_key":318,"_type":28,"marks":319,"text":320},"9bef383270f7",[],"One even sang “Jenny from the Block” to her when they met. Conveniently, it is also the song Jennifer walked down the aisle to.",[],{"_key":323,"_type":24,"children":324,"markDefs":329,"style":33},"7a9c43151708",[325],{"_key":326,"_type":28,"marks":327,"text":328},"e661476d7f7c",[],"These are the moments that have shaped the way she sees her job.",[],{"_key":331,"_type":24,"children":332,"markDefs":337,"style":33},"219f40781d6f",[333],{"_key":334,"_type":28,"marks":335,"text":336},"9a367411eb5b",[],"“You might be selling a property, but there’s nearly always a much bigger story behind why someone is moving.”",[],"People first, property second",{"_type":144,"label":145,"link_type":146},{"_type":19,"section_divider":20,"spacing":341,"theme":97},{"_type":94,"include_section_padding_top":95,"section_padding_top":149},{"_key":343,"_type":17,"content":344,"cta_primary":443,"layout":444},"311e5a4f93306d4a9226266cd220b93a",{"_type":19,"add_title_bottom_border":20,"add_title_separator":20,"text":345,"title":442,"title_size":90,"title_tag":91},[346,354,362,370,378,386,394,402,410,418,426,434],{"_key":347,"_type":24,"children":348,"markDefs":353,"style":33},"a3fc56213d72",[349],{"_key":350,"_type":28,"marks":351,"text":352},"b6b05242f670",[],"After twelve years in property, Jennifer knew she wanted to work for herself. But she also knew she did not want to work by herself.",[],{"_key":355,"_type":24,"children":356,"markDefs":361,"style":33},"8db0f32c21e3",[357],{"_key":358,"_type":28,"marks":359,"text":360},"dcda70efadd4",[],"That was a big part of the appeal of DDRE.",[],{"_key":363,"_type":24,"children":364,"markDefs":369,"style":33},"1c91e8494f1f",[365],{"_key":366,"_type":28,"marks":367,"text":368},"69a3bfd945fb",[],"“DDRE made me nervous, which I always think is a good thing!”",[],{"_key":371,"_type":24,"children":372,"markDefs":377,"style":33},"371299905461",[373],{"_key":374,"_type":28,"marks":375,"text":376},"9b963292a4f9",[],"She had not really worked on personal branding or social media before, and there was a lot of the technology side of the industry that was new to her too.",[],{"_key":379,"_type":24,"children":380,"markDefs":385,"style":33},"48114f1d9969",[381],{"_key":382,"_type":28,"marks":383,"text":384},"58a95b83d29e",[],"That was exactly the point.",[],{"_key":387,"_type":24,"children":388,"markDefs":393,"style":33},"650aa91260ba",[389],{"_key":390,"_type":28,"marks":391,"text":392},"aefc9a739057",[],"Jennifer wanted to learn something new. After twelve years in property, she still enjoys being challenged and believes that is one of the best things about the industry.",[],{"_key":395,"_type":24,"children":396,"markDefs":401,"style":33},"7ac1496cc0f2",[397],{"_key":398,"_type":28,"marks":399,"text":400},"302f24f81e7d",[],"“I also knew I wanted to work for myself, but I didn’t want to work by myself. I wanted a team around me, people to bounce ideas off and learn from, and DDRE gives me that perfect mix.”",[],{"_key":403,"_type":24,"children":404,"markDefs":409,"style":33},"bde096eaa20f",[405],{"_key":406,"_type":28,"marks":407,"text":408},"70640efd279f",[],"Becoming a mum also changed the way Jennifer thought about work.",[],{"_key":411,"_type":24,"children":412,"markDefs":417,"style":33},"b23fb2958d5a",[413],{"_key":414,"_type":28,"marks":415,"text":416},"21354f72aa29",[],"Like many working parents, she has experienced the guilt that comes with nursery drop-offs and pick-ups, sports days and parents’ evenings. Building a career while also wanting to be present for those moments is something she understands personally.",[],{"_key":419,"_type":24,"children":420,"markDefs":425,"style":33},"5ebde333cb4c",[421],{"_key":422,"_type":28,"marks":423,"text":424},"6518733dad72",[],"Working for herself has given her the freedom to be there for those things without feeling like she has to compromise on ambition.",[],{"_key":427,"_type":24,"children":428,"markDefs":433,"style":33},"2050b1a924eb",[429],{"_key":430,"_type":28,"marks":431,"text":432},"8cf317ead3f5",[],"“Now I don’t have to miss those things, but I can still work just as hard and be just as ambitious.”",[],{"_key":435,"_type":24,"children":436,"markDefs":441,"style":33},"051f249677b3",[437],{"_key":438,"_type":28,"marks":439,"text":440},"0dbebf6c3170",[],"For Jennifer, that was a huge part of making the move.",[],"Why DDRE, and why now?",{"_type":144,"label":145,"link_type":146},{"_type":19,"section_divider":20,"spacing":445,"theme":97},{"_type":94,"include_section_padding_top":95,"section_padding_top":149},{"_key":447,"_type":17,"content":448,"cta_primary":539,"layout":540},"52840211fb312adc74518bb61b592355",{"_type":19,"add_title_bottom_border":20,"add_title_separator":20,"text":449,"title":538,"title_size":90,"title_tag":91},[450,458,466,474,482,490,498,506,514,522,530],{"_key":451,"_type":24,"children":452,"markDefs":457,"style":33},"aed4e5e50e29",[453],{"_key":454,"_type":28,"marks":455,"text":456},"36f44fb5bf7f",[],"Jennifer has two slightly unexpected facts about herself.",[],{"_key":459,"_type":24,"children":460,"markDefs":465,"style":33},"a6e51f14b01f",[461],{"_key":462,"_type":28,"marks":463,"text":464},"d8e30945bf21",[],"The first is that she is in the Guinness Book of Records. 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