Luxury Edit
The New London Standard
The definition of luxury living in London is changing.
The city’s most compelling new developments are moving beyond amenities for the sake of amenities. Instead, they are focused on experience, longevity, wellness, architecture and service integrated into daily life.
In this latest Luxury Edit, we explore the schemes redefining the new London standard, from heritage-led landmark restorations to contemporary residences reshaping Mayfair, Bayswater and Belgravia.
Each development reflects a wider shift in what today’s luxury buyer values most: design integrity, lifestyle integration and a stronger sense of place.
Bayswater, W2
The Whiteley
A century-old landmark reborn. Foster + Partners masterplan, the UK's first Six Senses hotel, 139 residences. Wellness not as an amenity, but as the entire operating principle.
Whitehall, SW1
The OWO Residences
85 homes inside the Grade II* listed former Old War Office. Managed by Raffles, designed by 1508 London. The brand doesn't sit on top of this scheme, it runs through it.
Bayswater, W2
VABEL Townhouse
28 homes. Victorian townhouse architecture, reimagined for the contemporary era. Shaped by volume, light and space. This is a new legacy for Queensway.
Belgravia, SW1
Chelsea Barracks
12.8 acres. Portland Stone, Belgravia garden squares, and a 32,000 sq ft Garrison Club that rivals any members' institution in the city. Amenities done right, not more, but better.
Mayfair, W1
1 Mayfair
29 residences by Robert A.M. Stern Architects, completing 2026. A classical mansion house reconstituting Audley Square, built on the site of a post-war car park. Restoring the scale and rhythm of Mayfair, one carefully considered residence at a time.
