What is Super Prime Property?

Super prime property refers to residential real estate valued at £10 million and above (typically in global gateway cities), offering the highest calibre of location, architecture, design, amenities, and discretion. But beyond price, it’s about positioning:

• A penthouse overlooking Hyde Park.
• A newly redeveloped Regency villa in Regent’s Park.
• A mansion with provenance and pedigree in Holland Park.

These homes are rare by design. Supply is finite, competition is global, and transactions are often conducted quietly - through networks, not portals.

“Super prime isn’t just about what you buy. It’s about what you gain access to: a lifestyle, a legacy, a long-term asset that transcends markets.”

Simon Barnes, Advisor | DDRE Global

What elevates a home into the super prime tier? It’s a combination of features, many of which can only be acquired — not replicated.

Architectural Significance

Whether historic or cutting-edge, the architecture must be noteworthy. Think: Grade I-listed Nash terraces or award-winning contemporary glass residences.

Exceptional Location

Proximity to world-renowned parks, cultural institutions, and international schools is essential. A super prime address is instantly recognisable to a global audience — Kensington Palace Gardens, Eaton Square, Hamilton Terrace.

Bespoke Interiors & Amenities

From bulletproof glass and home cinemas to wine cellars, wellness spas, and staff quarters — every inch is curated. Interior design is typically handled by firms like Rose Uniacke, Studio Ashby, or Paolo Moschino.

Discretion & Security

Most super prime buyers value privacy over publicity. Homes are gated, guarded, and often feature multiple layers of security — both physical and digital.

While London remains a cornerstone of the super prime market, UHNW buyers often build portfolios that span global hubs — balancing lifestyle, residency options, and wealth preservation.

At DDRE Global, we work closely with international partners to advise clients on acquisitions beyond the UK. In each of these locations, the definition of "super prime" reflects local pricing tiers, but the fundamentals remain consistent: rarity, security, prestige, and design pedigree.

Global examples include:

• New York – Central Park-adjacent penthouses at 432 Park Avenue or 220 Central Park South routinely sell upwards of $50M.
• Monaco – With prices exceeding €100,000/m², homes in Larvotto or the Golden Square command extreme premiums for security and tax advantages.
• Dubai – Emirates Hills and Jumeirah Bay Island now define the UAE’s super prime scene, bolstered by residency incentives and ultra-modern amenities.
• The South of France – Historic estates in Cap Ferrat and Saint-Tropez blend seclusion, heritage, and Riviera glamour.
• Los Angeles – Trousdale Estates, Bel-Air, and Malibu offer sprawling compounds with cinematic appeal and architectural prestige.

“Our clients don’t buy postcodes — they acquire presence. Whether in London or Los Angeles, the brief is the same: extraordinary homes, on their terms.”

Caroline Miller, Advisor | DDRE Global

When wealth is borderless, so too are residential ambitions. Whether driven by education, security, connectivity, or lifestyle, these cities are repeatedly shortlisted by the world’s elite.

London

A centre of finance, culture, and diplomacy — with global schools and discreet neighborhoods like Mayfair, Belgravia, and Hampstead.

New York City

For many, NYC is the cultural and commercial capital of the world. Super prime homes here come with skyline views, full-floor layouts, and concierge lifestyles.

Geneva & Zurich

Popular with family offices and wealth managers, Switzerland offers political neutrality, privacy, and tax efficiency alongside lakeside or mountain properties.

Singapore

A growing destination for tech founders and family trusts, Singapore blends regulatory stability with world-class architecture and a clean, safe urban environment.

Dubai

A rising player on the global super prime stage, Dubai offers ambitious architecture, a growing art and culinary scene, and attractive visa pathways.

Paris

From Haussmannian penthouses to hôtelparticuliers, Paris offers heritage with haute couture. The Right Bank, particularly the 8th and 16th arrondissements, remains in high demand.

Buying at this level requires more than funds, it requires access. Super prime homes are rarely advertised. Most sales happen discreetly through trusted networks of advisors, legal teams, and wealth managers.

Challenges buyers face:

• Limited Visibility: Many opportunities are off-market or privately traded.
• Complex Structures: Purchases often involve corporate wrappers, offshore vehicles, or trusts.
• Timing: These properties may never “come to market” — advisors must move quickly when opportunities arise.

At DDRE Global, we’ve facilitated some of London’s most significant super prime transactions, many of which have never appeared online. Our expertise lies in our network, discretion, and ability to move in confidence on behalf of UHNW clients.

Here’s what we offer:

• Unrivalled Access: Over 60% of our transactions are off-market.
• Strategic Advisory: We liaise with legal, architectural, and family office teams to structure deals seamlessly.
• Global Perspective: From New York to the Gulf, we understand how to position London as part of a larger asset portfolio.

“We’re not here to open doors. We’re here to unlock opportunity.”

Daniel Daggers, Founder & Advisor | DDRE Global

Super prime property represents the pinnacle of global residential real estate — a convergence of rarity, design, discretion, and legacy. For those looking to invest in this rarefied market, access and insight are everything.

If you're considering the acquisition of a super prime residence, contact DDRE Global to begin a confidential conversation.