Maria Santillana is a visionary leader in luxury brand marketing, bringing extensive experience from the fashion, watches, and jewellery sectors to her role as Head of Brand & Marketing at DDRE Global. With a keen eye for strategic innovation, Maria has consistently elevated brands through digital & retail transformation while preserving the essence of exclusivity that defines luxury.
Maria's approach to luxury marketing is data-driven yet deeply personalised. She leverages insights and analytics to offer bespoke experiences to discerning audiences, while her content strategies evoke visual emotion and effectively engage ultra-high-net-worth individual consumers.
Prior to joining DDRE Global, Maria held pivotal roles at prestigious companies such as Audemars Piguet, CHANEL, and Gucci Group. In these positions, she managed communications, coordinated high-profile events, and significantly boosted brand visibility. Maria holds a postgraduate degree in Marketing, Advertising, and PR from Cavendish College, London, and a First Class Bachelor of Arts in Media from Universidad Complutense, Madrid.
At DDRE Global, the leading digital international luxury real estate organization, Maria spearheads cutting-edge marketing initiatives that seamlessly blend traditional prestige with modern digital strategies. Her expertise in creating lasting brand advocacy has established her as an industry innovator, breaking the mould and setting new standards in Real Estate luxury marketing.