Advisory, Not Agency: The Skills Today’s Real Estate Advisors Must Master
The role of the agent is changing. The days of sitting in an office from 8:30 to 6, waiting for the phone to ring or for someone to wander in off the street, are over. Clients now expect more. They want an advisor who is always available to them and in all places - someone embedded in their world, not just in the office.
Being an advisor is about more than providing answers. It’s about asking better questions, listening with intent, and turning knowledge into strategy. In a world where trust is hard to earn and information is everywhere; these skills set the true professionals apart.
Apple and Android now screen unknown numbers - cold calling as we knew it is finished. The advisor who owns the direct relationship is more powerful than the company on their business card. Everything now shifts to personal networks, referrals, and above all, trust.
The real estate advisors thriving in today’s market work exceptionally hard. They are passionate about their craft and relentless in the pursuit of solutions for their clients. It’s no longer about where someone went to school or university; it’s about individuals building their own networks through social proof and referrals.
The advisors thriving today are those who:
- Listen before they speak: uncovering ambitions before offering solutions.
- Bring passion and drive: showing the energy and commitment clients expect.
- Collaborate openly: building networks of value, not silos of ego.
The UK real estate industry has been slow to catch up. In markets like the US, the advisory model has been established for years - trusted, client-first, and relationship-driven. Here, it’s only just beginning to take hold.
The shift is already here. The only question is: who will step up to meet it?
Find your new /PACE.
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